Monday, June 4, 2012

Promote the application of the eight golden rules to be followed

Promote the application of the eight golden rules to be followed

     Editor's Note] This article is compiled from the strategy, user experience, mobile projects, cloud technology, the global leader Sourcebits article.If a tree falls in the forest, will someone hear? Similarly, if your App mixed in with the application of marine, who will find? A recent survey found that 60% of the applications did not make money, only 40% of the applications have a profit, how to enter that 40% of the list?1) To establish a good applicationYou say, this is not nonsense, really, we all know that product is king, but how to build a good product? A good App not only have a good idea, or design, user experience, even the details, the Lei Feng network has introduced a lot of "start-up companies how to develop streamline strong user experience vision." " 
    also mentioned in the product development and production of the user's vision start-up companies must be innovative products to the force behind the promotion of the will to power, how to choose products?1) a new product, such as the first browser, search engines, etc.2) a new technology to develop a new product,3) a new way to distribute the products, such as Zynga first Facebook game distribution channels, as well as the Amazon to open online bookstores4) A new approach to service delivery, such as Applying ROAM the DATASpeaking of details, App in the App Store icon design is very important, a stunning icon for you to win a lot of attention, is very important. The beginning of knowledge on your product, they first see the icons, professional icon design, 
     to convey      information, even clarity are essential. 2) to manage user evaluationInto the App Store, the first thing you see is the icon, and then the user evaluation. Usually we enter, will not download to use take a look at how the function, but will take a look at the evaluation of how other users of the application, and then decide whether to buy. So, you want to leave no stone unturned to make the product a good reputation. Software genius, Mike Lee, said, "how to develop and manage your application software, good products do not rush to publish, you have to re-evaluation of evaluation of evaluation, so that your family and friends involved in the testing, then businesses, try to draw Your friends and family and company employees on the application of a positive  
     evaluation, a positive impact. To say the following two with the user evaluation are closely related.3) good socialSocial taught us? Sharing, people like to share, the best way of product promotion is driven by the passion of your users to participate in the promotion of your products. If you do a game, then make a list, use good iOS game centers, if Android also has a similar platform, can do so, allowing users to comment, share, to obtain high scores.Draw, Something such as social games, a person afford to pull a recent play, having fun, you pull to pull others to come in to play, and finally the formation of a snowball effect, your application more and more popular.4) spreadWant to sell the app, you want to sell yourself, your ideas, your perspective, your application has been the concern of science and technology blog or blog, you need other people's comments, want these, you need to tech blog to promote your the product of your point of view, to repeat, to be confident in your product, let the technology editor, reporters, bloggers believe that your product is really good, so they are happy to help you advertise to influence others.5) do SEO for your application descriptionSo many applications, how can people find your application? Your application should be how to increase their exposure? Do SEO. Search the App Store and Web search, and more and better data will give priority rankings, so you want to write your application description, not to mention the products do get away, attention to detail, look at your competitors are how said, especially those high ranking competitors, imagine if you are a user, 
     how would you search for such applications, if the right keyword density, carefully, and gradual improvement, but you can not change too often gives the impression of not better.6) Free, free value-added and cheapApplication free of charge to download more. You can use the free value-added model to promote internal download, if this way works well, can do a fine version, allowing users to expect more, and try different pricing.7) AdvertisingThe use Playhaven or Applifier do cross-promotion with other developers, share user to build an audience for your application. AdMob and other platforms to advertise, but to pay attention, you may add a download, it will take you more than $ 1,
     but also in Google's AdWords inside, many crooks just want to cash you can not get the real user.8) to the Project Glass, learning to push their new products with the concept of videoThis Lei Feng network has been talked about before is still applicable to the application. So that we understand how the things in the end, to collect both positive and negative trade-offs, improve. But if you're a start-up companies, the concept of video should be used with caution, details here.

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